About the

The SoCal Food & Beverage Professional is a publication dedicated to the food and beverage industry in Southern California, and is the only publication of its kind in the area. Our monthly readers include but are not limited to food and beverage purchasing departments at major Las Vegas properties, foodservice management, waitstaff, catering professionals, bar managers, mixologists, bartenders, culinary school administrators, and ACF Chefs officials, as well as many other food and beverage-related organizations and suppliers of goods and services to the Southern California food and beverage market.

4,000 Monthly Web Readers Monthly Web Readers
1,000 Copies Each Month Copies Each Month
7,500 Combined Monthly Readers Combined Monthly Readers

  • ACF Chefs Las Vegas, Advisory Board Member
  • United States Bartender's Guild
  • Destination Services Association
  • Nevada Tavern Owners Association
  • Food and Beverage Directors Association
  • International Foodservice Executives Association
  • Convention Services Association
  • Nevada Restaurant Association
  • Japan American Society of Nevada
  • Japanese Chamber of Commerce of Nevada, Media Partner

The Team

nameBob BarnesEditorial Director
nameMike FryerPublisher & Sr. Editor
nameAllen AschJournalist
nameJackie BrettJournalist
nameBen BrownJournalist
nameApryl BrusoJournalist
nameLinda DukeJournalist
nameLes KincaidJournalist
nameAimee McAffeeJournalist
nameJen MorrisJournalist
nameDavid MulvihillJournalist
nameMegan NicolsonJournalist
nameMichael OshmanJournalist
nameHeidi RainsJournalist
nameJohn RockwellJournalist
nameAlice SwiftJournalist
nameAdam RainsBeverage Editor
nameJuanita FryerAssistant to Sr. Editor & Journalist
nameJuanita AielloCreative Director