Conference and Expo Covers the Business of Tea, Helps Elevate Tea on the Menu

Bring Tea to the Table

At World Tea Expo 2018, food and beverage professionals can explore the bustling expo floor to discover the latest tea trends and products, while the event’s educational sessions offer specifics on how to profit from tea and how to integrate it onto the menu. Some of the specific seminars that will be of interest to F&B professionals, as well as those in hospitality or retail, include:

• Table for Tea! Giving Tea the Perfect Place in the Restaurant

• Hospitality and Tea—How your tea offering distinguishes and elevates your establishment–Panel

• Why Are Great Restaurants Serving Awful Tea? How to Fix Tea in the Hospitality Industry

• Learn to Pair Teas and Build Menus from Scratch

• The Leaf and the Grain: Tea and Scotch Pairing

• Keys to Success in Tea Retail—From Startup to Starbucks

• Scaling Up: The 10 Biggest Challenges Growing Your Tea Retail Business from One Store to Multiple Stores

• Lessons from the Third Wave: The Specialty Coffee Market as a Blueprint for Success in Specialty Tea

• Retail Innovation: The Case for Authenticity, Why Retailers Should “Be More Tea”

• Selling Tea in the U.S. Specialty Food Market

• The How and the Why of Tea in the Holistic and Wellness Business Arena

Additional highlights of World Tea Expo 2018 include:

Special Events Main Stage with Featured Presenters

Each day at World Tea Expo, a different speaker will share insights on the main stage. These talks will be followed by a meet-and-greet with each presenter. Tyler Gage, author of Fully Alive: Using the Lessons of the Amazon to Live Your Mission in Business and Life and co-founder of RUNA, will present “Tea Entrepreneurship: Growth and Navigating Your Business to Success.” Peter Keen, author of Tea Tips and the forthcoming Tea Worlds and Heroines of Tea, will cover “Tea Heroines: Women Who Left a Thumbprint on History Through Tea.” Katharine Burnett Ph.D., founding director of the Global Tea Initiative for the Study of Tea Culture and Science, will discuss “Expanding the Understanding of Tea through a Global Perspective.” Each presentation will take place from 1:30-2:30 p.m., June 12-14.

The Kombucha Pavilion

This new area of the expo floor will be dedicated to the latest kombucha products, which has seen tremendous growth over the last several years. Kombucha is a fermented tea drink with functional benefits, and exhibitors will showcase the best new offerings.

The Expo Floor

The exhibit hall will feature hundreds of new teas, tea wares, brewing accessories and related products and services. In addition, the expo will spotlight a New Business Launch Pad, an area of the show floor dedicated to up-and-coming tea ventures.

Insightful Educational Sessions

Some of the 50+ sessions include: Who’s Buying? A National Brand’s View of the U.S. Premium Tea Consumer; Tea Entrepreneurship: Growth and Navigating Your Business to Success; How to Launch a Custom Tea Blending and Private Labeling Program; Data Driven Decisions to Optimize Your Tea Business; Tapping into the Health Benefits Inherent in Tea with Allowable Label Claims; A Tea Producer’s Perspective on Sustainability of the Tea Industry; and Hospitality and Tea: How Your Tea Offering Distinguishes and Elevates Your Establishment.

Pre-Conference Programs

Just before World Tea Expo kicks off, a two-day pre-conference program runs June 10-11. The pre-conference agenda includes World Tea Academy Live and Tea Business Boot Camp. World Tea Academy Live is a joint relationship between World Tea Academy, Hula Consulting and Firedancer Coffee Consultants. This program is designed for intermediate tea and coffee professionals looking to take their tea training to the next level. The Tea Business Boot Camp is an intensive, hands-on program that covers critical topics facing the tea entrepreneur.

World Tea Awards

This special event (open to all World Tea Expo attendees) honors some of the best and brightest from the tea industry. The program recognizes new products from among the many exhibitors, as well as tea luminaries who are shaping the industry. Some of the categories from past years have included Best Tea Industry Innovation, Best Specialty Tea Brand and Best Tea Health Advocate, among others. The John Harney Lifetime Achievement Award will also be presented to a person who has shown significant support of the tea industry’s growth, innovation and education.

Global Tea Championship Winners Tasting Circle

This is an opportunity for World Tea Expo attendees to taste Global Tea Championship medal-winning teas. The Global Tea Championship is an independent competition that evaluates and distinguishes the highest quality and best tasting specialty teas.

Origins Tasting Tour

This interactive and educational “tour” covers some of the most important tea growing regions in the world, including: China, India, Sri Lanka, Japan, Taiwan, Kenya and Colombia. Tea author and expert Jane Pettigrew will emcee the program, and each region will be presented by a different tea industry leader.

Tea Processing: a Hands-on Experiential Lab

In this two-day session, attendees’ basic understanding of how tea is made will be taken to an entirely new level through hands-on experience. Delegates will participate in the process of transforming several pounds of raw tea leaf material into white, green, yellow, oolong and black teas.

First-ever Spanish Session at World Tea Expo

Presented by Omarly Alcina Fernandez, founder and manager of Kepen Corporation, “Table for Tea! Giving Tea the Perfect Place in the Restaurant” will be World Tea Expo’s first-ever session presented in Spanish (and available in English on the screen).

To learn more and to register for World Tea Expo, visit
Register now with the code ADVFCP1 for $100 off the Full Conference Pass!