Las Vegas Event to Attract More Than 3,000 Including Foodservice, Restaurant and Hospitality Professionals

The 17th Annual World Tea Expo (#WorldTeaExpo or #WTE19), the leading tradeshow focused on advancing the business of tea, will take place June 11–13 in Las Vegas, Nev. at the Las Vegas Convention Center (with a pre-conference program on June 10).

The upcoming event will gather more than 3,000 international professionals from various industries, including grocers and retailers, coffee and tea houses, restaurants and foodservice, hotels, manufacturers, distributors and more.

Attendees will gain insights about tea and new ways their business can profit from it, in addition to discovering the latest trends and products. Registration and conference details are available at WorldTeaExpo.com (register early for the best rates).

World Tea Expo will feature hundreds of new tea products during the three-day expo, an in-depth educational program with more than 50 sessions, and several new additions, including the “Tea Business Boot Camp: Advanced,” a new “Origins Tasting Tour” with a chance to win a trip to a tea-growing region and a special closing party with The World Tea & Music Festival, among other highlights.

 

Samantha Hammer, the World Tea Expo event director and World Tea brand leader, said, “World Tea Expo is the preeminent, global event for the tea community and vertical markets that sell, serve, manufacture or distribute tea. Each year, we’re thrilled to showcase the latest tea innovations, explore important tea issues, and focus on business-building strategies. The event is a must-attend for networking, conducting deals and celebrating tea with leading professionals from more than 50 countries.”

Highlights and New for 2019:

“Tea Business Boot Camp: Advanced”–Following the success of “Tea Business Boot Camp,” and by popular demand from participants, World Tea Expo has developed a “Tea Business Boot Camp: Advanced” program with a more detailed series of tea-specific business courses and mentoring sessions. The new pre-conference workshop, taking place on June 10, will feature a varied group of successful professionals from the tea world with a series of in-depth lectures on the many aspects of taking a tea business to the next level. This second-level course also offers participants the opportunity to sit down with veteran tea professionals to discuss issues specific to their own businesses in an afternoon of group and private mentoring sessions. “Tea Business Boot Camp: Beginners” will also take place during the pre-conference schedule on June 10.

The New “Origins Tasting Tour Workshop” with a Chance to Win a Trip to Origin–World Tea Expo’s popular “Origins Tasting Tour” will take attendees on a new, interactive and educational “tour” of some of the most important tea growing regions in the world. This year’s program will cover tea estates and teas from China, India, Sri Lanka, Japan, Nepal, Taiwan and Korea. Jane Pettigrew, author of World of Tea, will emcee the program, and each region will be presented by a different tea industry leader. New for 2019–attendees of the “Origins Tasting Tour” will have three chances to win origin trips to India, Korea and Nepal (see details at the World Tea Expo website).

“World Tea Expo’s Origins Tasting Tour has been a popular, sought-after ticket and an often sold-out event pre-conference program,” said Jeni Dodd, CEO and founder of Jeni Dodd Tea, and a presenter at the Origins Tasting Tour. “I’m delighted to be a part of the ‘Tour,’ and I look forward to guiding participants on an amazing journey.” 

 

New Hospitality and Foodservice Educational Track–World Tea Expo 2019 will also feature numerous tea educational sessions geared towards hospitality and restaurants/foodservice. Some of the topics include: “Presenting Tea Like Wine: For Restaurants and Their Customers”; “Training for Tea: How to Build Partnerships with Sommeliers and Restaurants”; “Tea by the Numbers–How Tea Can Be a Restaurant’s Highest Profit Center”; and “How to Craft a Tea Cocktail Program.”

The World’s Rarest Teas: An Exclusive Tasting Event–This intimate tasting event, on Wednesday, June 13, from 8 to 9:30 p.m., presents a carefully selected sequence of teas from around the world. Curated by professional tea taster Kevin Gascoyne, one of the owners of Camellia Sinensis, the experience will feature some of the rarest and most exclusive batches of teas.

Closing Party with The World Tea & Music Festival–World Tea Expo will wrap-up the conference and expo with a celebration of tea with The World Tea & Music Festival, an annual event in Las Vegas. The closing party will feature food from Las Vegas-based tea supporting chefs, non-branded tea service, wine and limited cocktail options, interactive tea education, live music and entertainment, and more. The event will take place at the Tealet tea warehouse in Las Vegas on Thursday, June 13, from 7–11:59 p.m. All conference participants are welcome to attend ($30 fee with registration).

Tea Masters Cup

World Tea Expo also partnered with the American Specialty Tea Alliance (ASTA) to hold the first U.S. national qualifying round of the Tea Masters Cup (TMC) at the expo in Las Vegas.

“The start of the Tea Masters Cup competitions in the United States is a landmark movement,” said Tony Gebely, the executive director of the American Specialty Tea Alliance. “We’re thrilled to bring this event to World Tea Expo and to the USA. The American market is one of the most valued markets in the world, and the development of global tea culture is largely due to the development of trends here. Moreover, the demand for an international platform for the professional growth of tea specialists has never been greater. The Tea Masters Cup serves as that platform, and the United States serves as beacon for tea style and trends; thus, U.S. participation will drive momentum in the wave of popularity that this historical drink, tea, is currently experiencing.” 

Hammer said, “Having the United States be a part of the Tea Masters Cup–especially at World Tea Expo and within that community–is an important step toward furthering the art and craft of professional tea preparation in our country and abroad. World Tea Expo is excited to be a part of the team making this happen, and we’re proud to host the competition this June in Las Vegas.”

ASTA, which recently took over the functions of the national body of Tea Masters Cup (TMC) in the United States, focuses on growing interest in specialty tea, in both the tea industry and the public, through education, collaboration, research and communication. Tea Masters Cup is a unique international system of competitions for tea professionals held in four different categories since 2013: tea preparation, tea pairing, tea mixology and tea tasting. Currently, 22 countries are registered to hold national TMC competitions. The international final of the Tea Masters Cup is held annually, following a series of qualifying championships in the participating countries. The 2018 finals took place Nov. 23-25, 2018 in Hue, Vietnam. Previous international finals were held in Turkey, South Korea and China. Visit teamasterscup.com to learn more.

Explore the Ways Tea Can Grow Your Business

World Tea Expo’s product-filled exhibit hall–with hundreds of new teas, tea wares, brewing accessories and related products and services–is one of the big draws for the event. But the conference program also includes 50+ business-building educational sessions, including a new track highlighting trends and opportunities. Many of the sessions are of interest to foodservice, restaurant and hospitality professionals who want to elevate their menu and offerings through tea.

British tea taster Kevin Gascoyne, a World Tea Expo expert speaker, pointed out, “Specialty tea has never looked so promising, and no other product has the democratic affordability to reach such a wide demographic with the novelty, diversity and integrity of tea.”

Gascoyne, one of the owners of the Camellia Sinensis Tea Houses and Tea Schools of Montréal and Québec City, encourages tea entrepreneurs and others interested in the business of tea to attend the World Tea Expo Boot Camp programs on June 10 to be more successful in their endeavors. “The 2019 Tea Business Boot Camps will explore how entrepreneurs can introduce their own tea project to the marketplace, by learning the ins and outs and best practices from tea leaders,” he said. “Our group of experienced experts from the business will share the essential elements that make a successful tea company tick.”

Rounding out World Tea Expo, the Global Tea Championship Winners Tasting Circle allows attendees to taste Global Tea Championship medal-winning teas. And the 6th Annual World Tea Awards rounds out World Tea Expo, to honor some of the best and brightest from the tea industry.

To register for World Tea Expo or for additional information, visit WorldTeaExpo.com (register early for the best rates). And be sure to follow World Tea Expo on Twitter: @worldteamedia (#WorldTeaExpo or #WTE19).