Max Solano

Journalist

Max Solano is a principal mixologist at Southern Glazer’s Wine & Spirits of Nevada and is considered one of the most respected and premier authorities in the West Coast on all matters whisky. He also serves as a Spirits Judge at the coveted New York World Wine & Spirits Competition, International Whisky Competition and world-renowned San Francisco World Spirits Competition.

Max Solano's Articles ›

Spirits Confidential with Max Solano

Last month we covered some amazing and diverse gins from various geographical regions throughout the world. This month, I decided to continue riding this gin train and cover some Read more ›

Max Solano on Aug 11, 2019

Spirits Confidential with Max Solano

Let me start off by saying that, yes, I am typically known as the Brown Spirits guy! But, that does not mean that I do not appreciate well-made un-aged Read more ›

Max Solano on Jul 13, 2019

Spirits Confidential with Max Solano

Without question, whisky across the globe continues to experience an incredible ascent into all-time popularity. I’m not even sure if we’re even close to having it reach its pinnacle, Read more ›

Max Solano on Jun 1, 2019

Spirits Confidential with Max Solano

As we continue where we left off last month, I hope that a good image was portrayed as far as the overall process, amount of work, collaboration and countless Read more ›

Max Solano on May 1, 2019

Spirits Confidential with Max Solano

As I am on a flight back to Las Vegas from San Francisco, I am collecting all my thoughts and emotions while they sit fresh on my mind. I Read more ›

Max Solano on Apr 1, 2019

Spirits Confidential with Max Solano

Last month, we got on the topic of how amazingly well-valued rums are as a category and some of the rum history and generalities, as well, as the emergence Read more ›

Max Solano on Mar 1, 2019

Spirits Confidential with Max Solano

When one thinks of rum, there are many things that come to mind, right? Tiki cocktails? Island settings? Perfect tropical weather? Sugarcane? The Captain? However, rum has a very Read more ›

Max Solano on Feb 1, 2019

Spirits Confidential with Max Solano

Photos by Joy Solano Yes, ladies & gentlemen! It’s that time of the year, once again… Holiday season! As I am still trying to figure out where exactly 2018 went, Read more ›

Max Solano on Jan 1, 2019

Spirits Confidential with Max Solano

Without question, the further we delve back into history, the probability of there being inaccuracies and/or lost and missing records or dates becomes greater. We know this! For example, Read more ›

Max Solano on Nov 1, 2018

Spirits Confidential with Max Solano

Photo by Joy Solano - From my collection (left to right) a bottle produced from every decade beginning in the very early 1900s through the early 2000s. How many times over Read more ›

Max Solano on Oct 1, 2018

Spirits Confidential with Max Solano

photo by Joy Solano Now, that we’ve had the opportunity to properly cover the very unique and fun path of rye whiskey’s history in the US, last month, we can Read more ›

Max Solano on Sep 1, 2018

Spirits Confidential with Max Solano

photo by Audrey Dempsey I am convinced, now, more than ever, that what was once old is new again. That is certainly the common theme in our industry. A category Read more ›

Max Solano on Aug 1, 2018

Whisk(e)y – A Family Affair

Cover and feature photos by Bill Bokelmann I love the Food & Beverage industry for a plethora of reasons. One of the biggest reasons is that this industry, whether it’s Read more ›

Max Solano on Jun 1, 2018